Consumers’ Acceptance and Use of Information and Communications Technology: A UTAUT and Flow Based Theoretical Model

Authors

  • Saleh Alwahaishi Department of Computer Science, FEECS, VŠB- Technical University of Ostrava, 17. listopadu 15, 708 33 Ostrava-Poruba, Czech Republic.
  • Václav Snášel Department of Computer Science, FEECS, VŠB- Technical University of Ostrava, 17. listopadu 15, 708 33 Ostrava-Poruba, Czech Republic.

DOI:

https://doi.org/10.4067/S0718-27242013000200005

Keywords:

Technology Adoption, ICT, Acceptance, Mobile Internet, UTAUT Model, Flow Theory

Abstract

The world has changed a lot in the past years. The rapid advances in technology and the changing of the communication channels have changed the way people work and, for many, where do they work from. The Internet and mobile technology, the two most dynamic technological forces in modern information and communications technology (ICT) are converging into one ubiquitous mobile Internet service, which will change our way of both doing business and dealing with our daily routine activities. As the use of ICT expands globally, there is need for further research into cultural aspects and implications of ICT. The acceptance of Information Technology (IT) has become a fundamental part of the research plan for most organizations (Igbaria 1993). In IT research, numerous theories are used to understand users’ adoption of new technologies. Various models were developed including the Technology Acceptance Model, Theory of Reasoned Action, Theory of Planned Behavior, and recently, the Unified Theory of Acceptance and Use of Technology. Each of these models has sought to identify the factors which influence a citizen’s intention or actual use of information technology. Drawing on the UTAUT model and Flow Theory, this research composes a new hybrid theoretical framework to identify the factors affecting the acceptance and use of Mobile Internet -as an ICT application- in a consumer context. The proposed model incorporates eight constructs: Performance Expectancy, Effort Expectancy, Facilitating Conditions, Social Influences, Perceived Value, Perceived Playfulness, Attention Focus, and Behavioral intention. Data collected online from 238 respondents in Saudi Arabia were tested against the research model, using the structural equation modeling approach. The proposed model was mostly supported by the empirical data. The findings of this study provide several crucial implications for ICT and, in particular, mobile Internet service practitioners and researchers

Downloads

Download data is not yet available.

Downloads

Published

2013-03-01

How to Cite

Alwahaishi, S., & Snášel, V. (2013). Consumers’ Acceptance and Use of Information and Communications Technology: A UTAUT and Flow Based Theoretical Model. Journal of Technology Management & Innovation, 8(2), 61–73. https://doi.org/10.4067/S0718-27242013000200005

Issue

Section

Research Articles