Alignment of Quality Management in SMEs with the Market Performance

Yslene Rocha Kachba; André Mathias Plath; Marcelo Gitirana Ferreira; Fernando Antonio Forcellini

doi:10.4067/S0718-27242012000400008

Authors

Yslene Rocha Kachba Federal University of Santa Catarina - Br
André Mathias Plath Department Engineer Textile, Federal University of Parana technological
Marcelo Gitirana Ferreira Department Design, State University of Santa Catarina, Florianopolis city, SC, Brasil
Fernando Antonio Forcellini Department Production Engineer, Federal University of Santa Catarina, Florianópolis city, SC, Brasil

DOI:

https://doi.org/10.4067/S0718-27242012000400008

Keywords:

quality management, market segment, competitiveness.

Abstract

The purpose of this research is to relate competitiveness through productivity on Small and Medium Enterprises (SMEs) with the level of quality that these companies are and the market segment they serve. The methodology used was a multiple case study using questionnaires and systematic observations in SMEs. Results showed that the quality of the companies surveyed is determined by the market segment in which they operate. Quality management is based on the end customer and the view of entrepreneurs look beyond the premises of their companies. The importance of this research is to relate the market segment with the quality level used in SMEs, a strategy required for the current competitiveness.

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Author Biographies

Yslene Rocha Kachba, Federal University of Santa Catarina - Br

Ph.D. in Production Engineering from the Federal University of Santa Catarina. Master in Production Engineering from the Federal University of Paraná Technology Degree in Production Engineering from Universidade Estadual de Maringa

André Mathias Plath, Department Engineer Textile, Federal University of Parana technological

Graduating in Textile Engineering at the University of Parana technologically. Process Technician clothing at the same university.

Marcelo Gitirana Ferreira, Department Design, State University of Santa Catarina, Florianopolis city, SC, Brasil

Gitirana Marcelo Gomes Ferreira is professor in the Department of Production and Systems Engineering, Federal University of Santa Catarina (UFSC - undergraduate and postgraduate) and the Department of Design at the University of the State of Santa Catarina (UDESC - graduation). DTI is also a researcher (Industrial Technological Development), Department of Mechanical Engineering at UFSC. She holds a doctorate (2006) and MA (1997) in Mechanical Engineering (Project area Mechanical Systems) by UFSC and graduate (1992) in Mechanical Engineering from UFPE (Universidade Federal de Pernambuco) - student winner in the second half of 1992. From 1998 to 2002 he was a product engineer at Volkswagen-Audi in Paraná - responsible for chassis components of the VW Golf and Audi A3 having served as resident engineer at the headquarters of the Volkswagen Group in Wolfsburg in Germany (2000 to 2001). From 1993 to 1995 he served as project engineer equipment from companies in the petrochemical and metal-mechanical state of Pernambuco

Fernando Antonio Forcellini, Department Production Engineer, Federal University of Santa Catarina, Florianópolis city, SC, Brasil

Has a Ph.D. in Mechanical Engineering from the Federal University of Santa Catarina (1994) and post-doctorate from the University of São Paulo (USP) in 2008. IV is currently Associate Professor at the Federal University of Santa Catarina. Operates in the areas of development, modeling, improvement and management of processes, products and services.

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