Alignment of E-Business with SMEs’ strategies in Northeast of Mexico

Authors

  • Norma Pedraza U.A.M. de Comercio y Administración - Victoria Universidad Autónoma de Tamaulipas Centro Universitario “Adolfo López Mateos”, C.P. 87149 Cd. Victoria, Tamaulipas. México Telephone and Fax Number: (834) 318 17 56
  • Maribel Guerrero U.A.M. de Comercio y Administración - Victoria Universidad Autónoma de Tamaulipas Centro Universitario “Adolfo López Mateos”, C.P. 87149 Cd. Victoria, Tamaulipas. México Telephone and Fax Number: (834) 318 17 56
  • Jesús Lavín U.A.M. de Comercio y Administración - Victoria Universidad Autónoma de Tamaulipas Centro Universitario “Adolfo López Mateos”, C.P. 87149 Cd. Victoria, Tamaulipas. México Telephone and Fax Number: (834) 318 17 56

DOI:

https://doi.org/10.4067/S0718-27242011000400015

Keywords:

strategic alignment, e-business, SMEs, Mexico

Abstract

The alignment of e-business with business strategy is a theme that has gained interest among managers and researchers in the area. In this sense, the objectives of the present study are: (i) to identify the existing perspective of the strategic alignment in the SMEs; (ii) to find out the perception that the SMEs’ managers have about the criteria that determine the maturity level of the e-business alignment with the business strategy; and (iii) to identify the existing relationship between the perspective of the e-business alignment with the criteria that promotes its alignment with the business strategy.  This study adopted the models developed by Henderson and Venkatraman (1993, 1999), Luftman (2000) and Sledgianoswki et al. (2006). Methodologically, a 52 item questionnaire was administered to a sample of 82 managers of enterprises located in the northeast of Mexico. The results present relevant implications for the strategic management of private organizations.

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Author Biographies

Norma Pedraza, U.A.M. de Comercio y Administración - Victoria Universidad Autónoma de Tamaulipas Centro Universitario “Adolfo López Mateos”, C.P. 87149 Cd. Victoria, Tamaulipas. México Telephone and Fax Number: (834) 318 17 56

Norma Pedraza is professor and researcher in the Business and Administration Faculty at the Autonomous University of Tamaulipas. Her subject research is about alignment of E-Business process and strategic management. She is member of the National Researchers System (SNI) of the National Council of Science and Technology (CONACYT) in Mexico. 

Maribel Guerrero, U.A.M. de Comercio y Administración - Victoria Universidad Autónoma de Tamaulipas Centro Universitario “Adolfo López Mateos”, C.P. 87149 Cd. Victoria, Tamaulipas. México Telephone and Fax Number: (834) 318 17 56

Maribel Guerrero is professor and researcher in the Business and Administration Faculty at the Autonomous University of Tamaulipas, and assistant research at the Autonomous University of Barcelona. Her subject research is about entrepreneurship and strategic management. She is member of the National Researchers System (SNI) of the National Council of Science and Technology (CONACYT) in Mexico. 

Jesús Lavín, U.A.M. de Comercio y Administración - Victoria Universidad Autónoma de Tamaulipas Centro Universitario “Adolfo López Mateos”, C.P. 87149 Cd. Victoria, Tamaulipas. México Telephone and Fax Number: (834) 318 17 56

Jesús Lavín is professor and researcher in the Business and Administration Faculty at the Autonomous University of Tamaulipas. His current research is focused on strategic management of public and private organizations. Dr. Lavín is head of the National Association of Business Administration Faculties in Mexico (ANFECA). Also is the head of the Competiveness of Public and Private Organizations Research Group at the Business and Administration Faculty at the Autonomous University of Tamaulipas.

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Published

2011-11-24

How to Cite

Pedraza, N., Guerrero, M., & Lavín, J. (2011). Alignment of E-Business with SMEs’ strategies in Northeast of Mexico. Journal of Technology Management & Innovation, 6(4), 205–224. https://doi.org/10.4067/S0718-27242011000400015

Issue

Vol. 6 No. 4 (2011)

Section

Research Articles

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Copyright (c) 2011 Journal of Technology Management & Innovation

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