Open Innovation and Business Model: A Brazilian Company Case Study

Elzo Alves Aranha; Neuza Abudd Prado Garcia; Giselle GiselleCorrêa

doi:10.4067/S0718-27242015000400010

Authors

Elzo Alves Aranha Production Engineering and Management Institute, Federal University of Itajubá, Itajubá, Minas Gerais
Neuza Abudd Prado Garcia Nove de Julho University, São Paulo
Giselle GiselleCorrêa Production Engineering and Management Institute, Federal University of Itajubá, Itajubá, Minas Gerais

DOI:

https://doi.org/10.4067/S0718-27242015000400010

Keywords:

open innovation, open business model, internal and external sources of knowledge, partnerships

Abstract

Open Innovation is increasingly being introduced in international and national organizations for the creation of value. Open innovation is a practical tool, requiring new strategies and decisions from managers for the exploitation of innovative activities. The basic question that this study seeks to answer is linked to the practice of open innovation in connection with the open business model geared towards the creation of value in a Brazilian company. This paper aims to present a case study that illustrates how open innovation offers resources to change the open business model in order to create value for the Brazilian company. The case study method of a company in the sector of pharma-chemical products was used. The results indicate that internal sources of knowledge, external sources of knowledge and accentuate working partnerships were adopted by company as strategies to offer resources to change the open business model in order to create value.