Marketing Approach of Brazilian Wind Energy Sector

Authors

  • Gustavo Henrique Silva de Souza Federal University of Alagoas (Universidade Federal de Alagoas)
  • Nilton César Lima Federal University of Uberlândia (Universidade Federal de Uberlândia)
  • Jamerson Viegas Queiroz Federal University of Rio Grande do Norte (Universidade Federal do Rio Grande do Norte)
  • Antonio Sergio Torres Penedo Federal University of Uberlândia (Universidade Federal de Uberlândia)
  • Jorge Artur Peçanha de Miranda Coelho Federal University of Alagoas (Universidade Federal de Alagoas)
  • Antonio Carlos Silva Costa Federal University of Alagoas (Universidade Federal de Alagoas)

DOI:

https://doi.org/10.4067/S0718-27242013000500005

Keywords:

Wind Energy, Energetic Management, SWOT analysis, Telescopic Observations Strategic Framework

Abstract

Prospects for the wind energy market have proposed changes of focus to managerial issues. The objective of this article is to map the specific market factors from Brazilian wind energy industry, in order to develop reflections and considerations on the subject, towards to the managerial, strategic and commercial development of the sector. Through an exploratory methodology in empirical format, and by a SWOT analysis of Telescopic Observations Strategic Framework, were found results that show funding and grants determined by Brazilian government, as the big question of the wind energy industry marketing, allowing the economic viability of wind energy projects. Further, it appears that the wind energy industry is eager to investments and has great potential for new business, but there are problems within the producing companies which that have to be assessed, such as the competitiveness capability, the high equipment costs, the installation locations limitations and lack of specialized employees with specific skills and capacities.

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Author Biographies

Gustavo Henrique Silva de Souza, Federal University of Alagoas (Universidade Federal de Alagoas)

Master Student in Psychology at Federal University of Alagoas. Research at Laboratory of Evaluation and Measure Cognitive and Emotional. Bachelor in Business Administrion.

Nilton César Lima, Federal University of Uberlândia (Universidade Federal de Uberlândia)

PhD in Administration. Adjunct professor at Federal University of Uberlândia (Universidade Federal de Uberlândia). Department of Accounting.

Jamerson Viegas Queiroz, Federal University of Rio Grande do Norte (Universidade Federal do Rio Grande do Norte)

PhD in Production Engineering. Adjunct professor at Federal University of Rio Grande do Norte (Universidade Federal do Rio Grande do Norte). Department of Master in Production Engineering.

Antonio Sergio Torres Penedo, Federal University of Uberlândia (Universidade Federal de Uberlândia)

PhD in Production Engineering. Associate professor at Federal University of Uberlândia (Universidade Federal de Uberlândia). Department of Production Engineering.

Jorge Artur Peçanha de Miranda Coelho, Federal University of Alagoas (Universidade Federal de Alagoas)

PhD in Psychology. Adjunct professor at Federal University of Alagoas (Universidade Federal de Alagoas). Coordinator of Laboratory of Evaluation and Measure Cognitive and Emotional.

Antonio Carlos Silva Costa, Federal University of Alagoas (Universidade Federal de Alagoas)

PhD in Psychology. Associate professor at Federal University of Alagoas (Universidade Federal de Alagoas). Department of Administration.

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Published

2013-12-05

How to Cite

Souza, G. H. S. de, Lima, N. C., Queiroz, J. V., Penedo, A. S. T., Coelho, J. A. P. de M., & Costa, A. C. S. (2013). Marketing Approach of Brazilian Wind Energy Sector. Journal of Technology Management & Innovation, 8(4), 46–58. https://doi.org/10.4067/S0718-27242013000500005

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Research Articles

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