Artificial Intelligence: Exploring Self-Efficacy in Business Students. The Case of Chile

Authors

  • Cesar Ahumada-Sanhueza Universidad Católica del Maule
  • Pedro Severino-González Universidad Católica del Maule
  • Cristian Cristian Salazar-Concha Universidad Austral de Chile
  • Guipsy Rebolledo-Aburto Universidad Adventista de Chile https://orcid.org/0009-0008-8113-5308
  • Edgar Contreras-Torres Universidad Católica del Maule https://orcid.org/0009-0004-5940-7697

DOI:

https://doi.org/10.4067/S0718-27242025000100015

Keywords:

Artificial intelligence, business students, higher education, innovation, professional skills

Abstract

The study of artificial intelligence (AI) in educational processes has generated growing interest in the academic community. In this context, innovations are being developed in public and private organizations that have installed the need for professionals who demonstrate AI-related competencies. This work aims to analyze the self-efficacy of AI according to the sociodemographic characteristics of business students in Chile. The methodology used is exploratory in nature. Exploratory factor analysis was applied and significant differences were examined. The results show differences according to sex, occupation, family income and territory. In relation to these findings, it is suggested to include AI tools in educational innovations related to the training of business students. Finally, the implementation of new approaches that contribute to the implementation of innovations that facilitate the installation of AI competencies in students of Higher Education Institutions in Chile is recommended.

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Author Biographies

Cesar Ahumada-Sanhueza, Universidad Católica del Maule

Full-time professor at the Department of Economics and Administration, Faculty of Social and Economic Sciences of the Catholic University of Maule, Talca (Chile).

Pedro Severino-González, Universidad Católica del Maule

Full-time professor at the Department of Economics and Administration, Faculty of Social and Economic Sciences of the Catholic University of Maule, Talca (Chile).

Cristian Cristian Salazar-Concha, Universidad Austral de Chile

Associate professor of Information Systems and Technologies. He is director of the Institute of Administration of the Faculty of Economic and Administrative Sciences of the Universidad Austral de Chile.

Guipsy Rebolledo-Aburto, Universidad Adventista de Chile

Director of the Business Administration program at the Universidad Adventista de Chile.

Edgar Contreras-Torres, Universidad Católica del Maule

School of Commercial Engineering, Universidad Católica del Maule, Chile. 

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Artificial Intelligence

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Published

2025-04-25

How to Cite

Ahumada-Sanhueza, C., Severino-González, P., Cristian Salazar-Concha, C., Rebolledo-Aburto, G., & Contreras-Torres, E. (2025). Artificial Intelligence: Exploring Self-Efficacy in Business Students. The Case of Chile. Journal of Technology Management & Innovation, 20(1), 15–26. https://doi.org/10.4067/S0718-27242025000100015

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Research Articles